So Dove has done it again! They created another short film to promote their product by choosing to promote the beauty of women. As this Guardian article has so elegantly articulated, Dove has made an art out of promoting their products by letting women think that they are being empowered by using their products. However, the author seems to disagree with such an ingenious method of promotion. I, however, choose to disagree. I would rather buy a product that is openly promoting the idea of beauty in all women then to support a product that makes women think that they will become ugly or old if they don’t use the product.